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SMITHFIELD — WTSB-AM 1090/FM 105.5 may have a new location and ownership, but station management says its commitment to Southern Gospel music, national and local ministry programs and local news and community service remain the same.
The station, formerly located in Four Oaks, how has its studio in Smithfield at 216 Peedin Road behind the Kobe Steakhouse.
Previously owned by Lamm Media Group, Winston-Salem-based Truth Network took over operation of WTSB on April 1 and the Federal Communications Commission finalized the station’s sale in July.
The station retains its call letters and radio dial numbers and has adopted The Cross as its new name. The AM station operates during the day and the FM station broadcasts 24 hours a day. WTSB’s programming is also available online at www.truthnetwork.com/stations/wtsb/.
The station’s format is still familiar to longtime listeners. WTSB features Southern Gospel music, Christian ministry programs and local news and programs including “Trade or Sell,” interviews and daily broadcasts of “Lum and Abner,” a classic radio comedy that originally aired from 1931 to 1954.
Truth Network operates five stations in North Carolina and one station each in Virginia, Iowa and Utah.
National ministries heard on WTSB include David Jeremiah, Greg Laurie, John MacArthur, Chuck Swindoll, Charles Stanley, Focus on the Family and classic broadcasts from the late Adrian Rogers and the late J. Vernon McGee.
Truth Network CEO Stu Epperson Jr. is the new owner. The station manager is longtime WTSB and WMPM employee Rodney Brittain. The station has two full-time employees, sales manager Mickey Ward and broadcaster Wendy Williams.
Three part-time employees at WTSB are Lisa Ives, Joey Perry and Doug Mayer.
“The new location is ideal and we love it,” said Brittain. “We are happy to have this opportunity to start off fresh and new.”
“I am happy that Truth Network came along and purchased the station,” said Williams. “I am excited about the new location and look forward to settling in.”
“I love it,” said Ward.
Brittain said on-air guests at the station include Johnston County Manager Rick Hester, Johnston County Sheriff Steve Bizzell and local ministry programs including “Showers of Blessings with Rev. Joe B. Jones, “One Day Closer” with the Rev. George and Daniel Arant, the June Ward Sunday school class and the weekly broadcast of First Baptist Church of Smithfield’s Sunday morning worship service..
The station first signed on in 1947 and has undergone ownership and format changes through the years. Lamm Media Group purchased the station in 2007.